What kinds of brands need custom labels? When it comes to companies that make physical products or distribute promotional items, just about every business can benefit from having a reliable label printing partner on their side. There's a good chance your organization falls into this very broad category, so the question then becomes: What is the ideal use case for labels in your industry, and what should you look for in a third-party labeling partner?
What Are the Uses of Custom Labels Across Industries?
The simplest use for label printing is to create appealing custom product labels. Items of all kinds need descriptive labels to carry important information such as ingredient lists and usage directions alongside bold logos and compelling imagery.Continue reading »
Canned food is currently more popular than in recent memory. Shoppers going to stores amid uneven and uncertain re-opening processes are interested in visiting the supermarket less often and bringing home packaged food that will last for a long time. For food manufacturers, this is both an opportunity and a challenge. Is your company doing enough with its custom canned food labels to stand out from the competition? How much of the increased audience will you be able to capture?
Custom Canned Food Labels - Seizing the Opportunity
As Bloomberg news recently reported, there are several reasons why consumers are gravitating toward cans right now.Continue reading »
Keeping honey bees can be a rewarding hobby, but when it's time to recoup money from selling the fruits of your bees' labor, you'll have to start thinking in business terms.
The process of marketing backyard beekeepers' homegrown honey at farmer's markets and local stores or selling directly to customers involves branding and design sense. Though your operations aren't on the same scale as large food producers, the same general principles apply. This means you should invest in high-quality custom labels for your honey jars.
Creating Accurate Custom Labels for Honey Products
When you're selling honey that comes from your own beehives, you have an excellent marketing hook.Continue reading »
Flagship elderberry syrup gains popularity as a preservative-free immune booster
Years ago, pregnant Whitney Flood looked for a natural way to support her and her family’s immune system during flu season. As a nurse and veterinary technician, she already was tuned into natural remedies. Upon discovering elderberry as a highly regarded natural supplement, she decided to start making it at home.
After continuing to refine the recipe, Whitney knew she had a winner when her toddler Colton said, “Mom this is your BEST!” And, so the “Whitney’s Best” name was born, along with a growing business based in Manteca, CA, where initially street fairs and farmer’s markets provided high-profile exposContinue reading »
When putting a new line of cosmetic products on the market, your decisions regarding branding and label design are important to the eventual success of those items. Consumers in stores have to make on-the-spot decisions regarding what brand to try, and custom labels are a major basis for those choices. There are a few elements that go into personal care packaging, each important. For instance, you have to make sure your items are compliant with Food and Drug Administration guidelines, while also ensuring they look good on retail shelves. The following are a few of these considerations.
What Are the Legal Requirements of Cosmetics Labels?
The FDA is responsible for governing the contents of cosmetics labels.Continue reading »
In February 2019, Kayla Escarcega made a clean break from working as a rewind operator to being promoted to Sales Administrative Coordinator at Lightning Labels. Kayla also is devoted to housecleaning, which she regards as an enjoyable pursuit, business opportunity and good habit.
Do What You Love, And Never Work A Day In Your Life
“I enjoy cleaning, which may sound strange,” says Kayla. “From a young age I was taught the importance of having a clean home, workspace and just paying attention to the small details that most people overlook. And I continue to grow a cleaning business that I started before joining Lightning LContinue reading »
Entering honey production and distribution is an opportunity to reach customers with a healthy, natural alternative to artificial sweeteners. As a simple, wholesome product that comes directly from nature, honey has a permanent role in customers' diets. The challenge associated with entering this market involves making your honey stand out from competitors' offerings. The solution may come from creating a compelling and memorable brand identity through the use of effective packaging and label design.
Whether you're a first-time honey producer, a small seller looking to enter more general sales avenues such as supermarkets or an existing brand in search of a revamp, your custom jar labels are a key part of your products' promotion.Continue reading »
Lightning Labels Account Manager Ryan Tennant is goal-oriented, when playing hockey and while he’s home working on business and parenting two children, ages 5 and 7.
COVID-19 has spurred many lifestyle changes. Now that he’s working from home, Ryan can dedicate extra time and attention to “the quality of life at home and the amount of time I can spend with the kids, which is all I need.”
There are silver linings and lessons to be learned in this new normal. Notes Ryan, “I am finding that we all are full of excuses. There is always time to reach out to friends and family. You never know who may neeContinue reading »
Every product label must meet several goals simultaneously, such as being informative, promotional and compliant with regulations. Living up to all these standards is especially important and challenging in fields such as cannabidiol extract production due to the complex legal situation around these goods.
For years, CBD regulations have been vague, with the Food and Drug Administration hesitating to release an overarching set of clear guidelines. CBD goods are in a sort of limbo between medicine and dietary extract status, and you have to keep a close eye on the latest guidance to make sure your particular labeling approach is in line with the lawContinue reading »