Choosing the Right Colors to Achieve Brand Success
This entry was posted on November 14, 2014.
Custom Product Labels Need to Make Effective Use of Colors
When companies are thinking about redesigning their custom product labels, the first thing they need to look at is their use of colors. Although many brands may not realize this, color is actually a tremendous tool when it comes to conveying meaning and messages in a nonverbal way. Each and every color can convey something different, particularly when used in different combinations or by a specific brand.
Empower Yourself With Color Psychology, a website that focuses on the different meanings of colors, noted how even a single color can allude to multiple messages. As the source noted, someone wearing red could want to give off the message that he or she is ready to take action or perhaps feels passionate about what he or she is doing on that given day. Perhaps the individual is even feeling angry or fiery for one reason or another.
Think of a label as clothes for a product. Packaging similarly conveys various messages based on the item or brand in question. By choosing the right colors and matching them to the appropriate brand or product, companies will be better positioned to engage prospects.
How Colors Affect the Perception of Brand Labels
So, how does the use of particular colors modify the messages being nonverbally conveyed by brand labels? Here is a quick run down of some of the most popular colors, as noted by Changing Minds:
- Red: Red tends to embody energy and passion. This is a great color for brands that want to be perceived as being bold and strong - perfect for dietary supplements, pipe cleaner manufacturers, hot sauce and other similar commodities.
- Pink: The color pink is generally associated with femininity and love. Products designed for women, such as female razors or beauty products, tend to use labels accented by the color pink.
- Orange: Orange tends to convey a sense of affordability and low cost. Because of this, orange labels are perfect for budget-priced products, such as a store-brand of a name-brand product.
- Purple: The color of royalty and elegance, purple is best used for high-end products that want to convey a sense of luxury and sophistication - you might see top-shelf spirits use the color purple to accent their labels.
- Green: Durability, reliability and environmental friendliness. Product manufacturers producing all-natural goods that are safe for the environment often use the color green with their labels.
- Blue: Honor, trust and loyalty. Brands that want to embody trustworthiness and security will use the color blue in their logos or on their product labels. For instance, banks and home security products may feature this color.
Print Online Product Labels to Get the Best Colors
Regardless of which colors are used, it is critical that brands contract a professional printing company to produce their product labels. This will help them avoid the issue of their labels coming out with the wrong colors. One of the worst things that could happen is designing a product label, only to have the hues be slightly off on the finished version.
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