Keep Customers Hydrated with Custom Beverage Labels that Stay Put
This entry was posted on June 26, 2014.
Custom Labels Help Prevent Missing Labels
Imagine trying to grab a special beer or other beverage from the cooler, only to see a bunch of custom labels floating in the water or damaged beyond recognition. This would make it difficult to keep track of which drinks belong to you or even decide on which beverage you want to consume.
Unfortunately, this is a situation that many people run into. Whether it's labels falling off of bottles due to humidity or exposure to water in coolers, slippery labels can make it hard for customers to find the right drink and give them a bad impression of the brand producing the beverage.
Water Bottle Labels that Don't Budge
Water bottle labels can be made with any number adhesives. The problem generally comes when the adhesive is a water-based one, so the addition of more water to the mix - whether it's due to perspiration in the refrigerator, humidity from the summer heat or direct exposure to water in coolers with melted ice - can lead to big problems. Water-based glues tend to cause labels to expand and wrinkle, if not fall straight off, when exposed to more moisture.
Labels that simply fall off can be a major hassle for customers, as they may not be able to tell different beverages apart. This can be particularly troublesome for people with extensive wine collections, but it could affect other types of beverages as well. On top of that, the lack of a label reduces the branding impact that firms may be trying to create with their products.
If beverage companies want to preserve the integrity of their labels and ensure they don't fall off when they come into contact with water, brands will need to reconsider the types of labels they use. Water-resistant adhesives and papers ensure labels stay firmly affixed to beverages, promoting a stronger brand image and presenting less hassle to customers.
Detailed or Clear Labels for Beverages, It Doesn't Matter with Lightning Labels
Regardless of whether companies need clear labels, detailed stickers or anything in between, Lightning Labels offers a broad array of different label printing options. This enables everyone from home beer brewers to major companies to get a set of professional grade labels that would slip or fall off.
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