The 'Clear' Choice: Why Clear BOPP Labels are Ideal for Food Product Labels
This entry was posted on April, 21 2017.
Showcase Food In Clear Labels
When you're in the food and beverage business, an extra bit of labeling flair could be the factor that converts a browsing consumer into a repeat customer. Operating a small brand in the food industry can sometimes feel like a losing battle, with much larger organizations pouring resources into branding and marketing. However, impressive labeling options are within the budget range of smaller organizations, including Clear BOPP Labels from Lightning Labels.
Give An Inside Look
When people are purchasing food and beverages, they're really shopping for what's inside the package rather than the outside. A flashy appearance can bring consumers close, but ultimately it's the items themselves that will show the quality of your brand. When food product labels are transparent, they combine the best of both worlds, with great branding drawing people in and the clear segments showcasing the look of the food or beverage.
Clear labels show that there is nothing to hide and are representative of brands that want consumers to judge them on the quality of their products. Going with the Clear BOPP material from Lightning Labels is a natural choice for food and beverage producers. These labels are water- and oil-resistant, which ensures they'll hold up in consumers' cupboards and still look good when it's time to buy another package of the food.
When a product is being touted for its natural and healthy qualities, clear labels can be especially helpful. A recent Nutritional Outlook overview of trends in the clean labeling field revealed that simple, minimal packaging is a rising priority. Nosco Packaging Advisor Brent Anderson pointed directly to clear and transparent packaging options as major trends in the health-conscious foods field.
It makes sense that when consumers are seeking out foods that will be good for them, they're curious about seeing as much of those foods as possible. When two brands are selling similar items, the company with clear labels that allow consumers to assess the quality of the food within may have a credibility leg-up on one that uses text-heavy labels that cover more of the food.
Change Your Strategy
When pivoting to a new labeling design, it's important to ensure that the relationship with the responsible third party is thoroughly developed. Lightning Labels not only offers exciting materials such as Clear BOPP, it is a top choice for customer service, turnaround time and overall quality. Custom food packaging labels from Lightning Labels offer several advantages over competitors' options, including low-minimum order sizes. Lightning Labels' all-digital printing process makes it easy to quickly get a new design into production, meaning labeling strategies can turn on a dime.
If your brand is confident in its food products and ready to demonstrate this boldness to shoppers, Clear BOPP Labels are a great choice. These are eye-catching labels that will hold up under tough conditions and prepare companies to enter marketplaces populated by much larger competitors. The choice of material can set the tone for a whole labeling strategy, with each option sending signals to consumers. Clear labels project authority and promise freshness.
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