Summer 2009 | Customer Focus – Lemongrass Spa
Heidi Leist of Lemongrass Spa (Pine, CO)
- A Bath Product Labels Story
About seven years ago, Heidi Leist and a friend threw a spa party just for fun. The party was such a hit with everyone that the experience inspired Heidi to create her own products to sell at spa parties. She thought it would be great if people could make a living doing something they truly enjoyed from their own homes. It wasn’t long after that party that Heidi launched Lemongrass Spa from her home. Working out of the kitchen and basement, she experimented with different formulations of bath and body products to find ones that were not only rejuvenating, but pleasing to the senses as well.
Because Heidi was pregnant with her second child at that time, she was extremely careful to avoid putting anything potentially toxic on her skin and read practically entire bath product labels for any beauty product she picked up in a store, looking for only the healthiest ingredients. In light of this, it only made sense that Lemongrass Spa’s initial product line was created from only the most natural, nurturing ingredients Heidi could find.
The decision to go all-natural turned out not only to be good for Heidi and her family, but business as well. Today, Lemongrass Spa (located in Pine, Colorado) is a thriving company with more than 500 sales consultants nationwide. Remaining true to the philosophy the company was founded on, Lemongrass Spa products are made of ingredients that are 97 to 100 percent all-natural, and are completely free of phthalates, an ingredient found in some beauty products that has been linked to cancer. With the exception of a few essential oils and base butters, all of the ingredients used in Lemongrass Spa products come from the US.
Although Lemongrass Spa no longer operates out of the Leist home, it is still a family business. Heidi’s husband, Bryan, and her mom, Karen, have worked alongside her for over five years. Heidi is very involved in the day-to-day operations of Lemongrass Spa, including consultant training, product development and marketing. As the company’s President, Bryan oversees accounting, commissions, software and logistics. Karen has enjoyed developing products and overseeing the quality control of the skin care line.
Heidi also likes to think that the Lemongrass Spa consultants are part of the company’s family, too. Instead of encouraging them to compete against each other, Lemongrass Spa encourages its independent sales consultants to work together.
“One of the biggest differences between us and other companies is that we offer an incredible amount of training, mentoring, and support,” Heidi said.
During the years it operated out of Heidi’s home, Lemongrass Spa printed all of its spa and bath product labels on an inkjet printer and cut them out by hand.
“It’s kind of funny to think about now,” Heidi said. “It was definitely a handmade operation at that point.”
When the time came to have their labels professionally printed, a friend recommended Lightning Labels. Lemongrass Spa did at one point try another label printing company, but the service was not as professional as Heidi was accustomed to at Lightning Labels.
Lemongrass Spa continues to trust Lightning Labels with printing their product’s most important marketing vehicle (their spa and bath product labels) because the customer focus is “absolutely amazing,” the labels are beautiful, durable, and waterproof; and they offer eco-friendly label printing materials that Heidi and her customers can feel good about having on the bath and body products they use every day.
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